Advertising & Marketing
Experience
Advertising and marketing
We have advised some of Australia’s leading consumer brand companies on advertising and marketing issues, including GlaxoSmithKline, ING Australia, Pacific Brands, and Diageo. We have:
Product recall and product liability
Freehills has also advised a number of clients on product recall and product liability issues. For information regarding Freehills' National Product Liability Group click here.
Anti-counterfeiting
Our anti-counterfeiting experience includes preparing national and international anti-counterfeiting strategies, obtaining and executing Anton Pillar orders, search and seize orders, liaising with Australian Customs in relation to Customs Notices, issuing cease and desist letters, commencing proceedings for trade mark infringement, seeking urgent interlocutory relief and utilising alternative dispute resolution methods. We have also worked with investigators which provide market watch services. We have advised the owners of many luxury goods, footwear, beverage and pharmaceutical brands on anti-counterfeiting strategy.
Parallel importation
We have acted for a number of clients in relation to parallel importation litigation.
Advertising and marketing
We have advised some of Australia’s leading consumer brand companies on advertising and marketing issues, including GlaxoSmithKline, ING Australia, Pacific Brands, and Diageo. We have:
- acted in litigation relating to allegedly misleading advertisements including in seeking or defending urgent interlocutory injunctions and challenging advertisements
- advised and represented clients in discussions and actions initiated by the ACCC, and in some cases negotiated undertakings with the ACCC in relation to advertising and marketing
- advised on the regulatory regimes applicable to advertising and marketing, including dealing with the Australian Self Medication Industry, Medicines Australia and the Therapeutic Goods Administration
- provided advertising copy review, including advising in relation to misleading and deceptive advertising and in particular comparative advertising, and
- advised on the drafting and negotiation of advertising agreements.
Product recall and product liability
Freehills has also advised a number of clients on product recall and product liability issues. For information regarding Freehills' National Product Liability Group click here.
Anti-counterfeiting
Our anti-counterfeiting experience includes preparing national and international anti-counterfeiting strategies, obtaining and executing Anton Pillar orders, search and seize orders, liaising with Australian Customs in relation to Customs Notices, issuing cease and desist letters, commencing proceedings for trade mark infringement, seeking urgent interlocutory relief and utilising alternative dispute resolution methods. We have also worked with investigators which provide market watch services. We have advised the owners of many luxury goods, footwear, beverage and pharmaceutical brands on anti-counterfeiting strategy.
Parallel importation
We have acted for a number of clients in relation to parallel importation litigation.